A street food thela in Andheri West wanted to become a restaurant — without losing what made it a thela. The brief to MWS: “Make it look like the thela came inside.” We built everything from the name up.
Bambai Bites
Brand Naming
Brand Strategy
Logo & Mascot
Color System
Typography
Icon Sets ×2
25+ Illustrations
Menu Architecture
Menu Design
Brand Voice
20+ Copy Lines
7 Packaging Items
- Script Lettering. Hand-crafted retro script with bold cream-gold fill and thick dark outlines — the sticker treatment makes it feel tangible, loud, and collectible. Direct translation of thela hand-painted signage.
- The Mascot. A smiling burger character with animated eyes and a thumbs-up — equal parts cartoonish charm and street-food pride. Versatile across packaging, social media, merchandise, and in-store POS.
- Sparkle Details. Star-sparkle accents within the lettering add energy and playfulness — a nod to Bollywood poster aesthetics without being literal about it.
- Brand Underline. A curved gold flourish beneath “Bites” mirrors the smile of the mascot — a subtle emotional cue baked into the typography itself.
Bambai, not Mumbai. One deliberate word choice that signals insider authenticity over tourist-facing branding. The brand’s cultural position was locked before a single visual was designed.
In delivery-first QSR, the box is the only physical brand touchpoint. Every surface across 7 packaging items was designed to be photograph-worthy. The unboxing is the ad. The box is the campaign.
130 menu items. 25+ illustrations. 20+ Hinglish copy lines. 7 packaging touchpoints. All speaking in one unmistakable voice. This is Creative Capital® compounding in real time.
We’re not just creatives — we’re brand partners. Whether you’re launching a new venture or reimagining your brand, let’s craft a story that captivates, converts, and drives long-term success.